We expect to open Fall 2022 applications in mid-August!

What is AxBC?

AxBC is a free cohort-based course for entrepreneurs, providing an accelerated grounding in how to change behavior. Joining the findings of rigorous—but often siloed—science-based research with the know-how of experienced VCs, the course demonstrates how to factor human behavior into strategies and products.


Who is this course for?

Founders and product leaders of businesses that seek to drive positive change as a by-product of their core mission. We have a specific interest in companies that are using, or want to use, behavior change to help us lead more sustainable lives and get to a safer planet.

Take a look at the Amasia thesis to get a sense for the diverse ways that companies can enable behavior change. There are also case studies on Behaviour Change's website.


Who is leading it?

AxBC is a collaboration between Amasia, a global VC firm that invests in companies helping us get to a safer and more sustainable planet through behavior change, and Behaviour Change a UK-based not-for-profit social enterprise that develops strategies grounded in behavioral science to create social and environmental change.

What will the course give you?

Rapid exposure to the science of how behaviors happen and the principles of how to change them
An opportunity to explore the application of a behavior change approach to your own product
A new set of tools to use in future and share with your team
Real life examples of behavior change in action
Participation in a small, like-minded cohort
A chance to be part of the first cohort of AxBC and help shape its future

What will it cost?

Absolutely nothing. Our goal is to share awareness about the science behind behavior change with the founder community.

Where/how/when can I apply?

We expect to open applications for the Fall 2022 cohort in mid-August. A link to submit applications will appear here and on our social media.

The live component of the course consists of five one-hour sessions on consecutive Tuesdays over the course of November and December.

For more details about the last year’s course plan, content, and times, click on the button below. Note that this year’s course will be significantly enhanced.

Applications for this cohort are now closed.
About The Course
For Participants